Randy Jurado Ertll will be discussing & signing his books on Thursday, May 8, 2014 at 6:00 p.m.
126 N. Larchmont Blvd.
Los Angeles, CA 90004
Please RSVP by e-mailing me at RANDYERTLL@YAHOO.COM
See you this Saturday and Sunday. I will be at the HOY newspaper booth # 453 at the L.A. Times Festival of Books to be held at USC. A book can change a life.
I will have my books there. Hope in Times of Darkness: A Salvadoran American Experience, Esperanza en Tiempos de Oscuridad: La Experiencia de un Salvadoreno Americano, The Life of an Activist: In the Frontlines 24/7.
Book Reviews: The Life of an Activist: In the Frontlines 24/7
Ertll provides a concrete roadmap of events, organizations, and people, a map that he has developed over the past twenty years of active involvement in Los Angeles community life. . . . This will be a book to give to your grandchildren when they ask, ‘What was it like back then?’
- David E. Hayes-Bautista, PhD, professor of medicine, David Geffen School of Medicine at UCLA, and director, Center for the Study of Latino Health and Culture
Randy Jurado Ertll has spent a lifetime in the activist trenches, and his book shows it. In it, he offers nitty-gritty details and advice for anyone interested in the non-profit world. The reader will be much more knowledgeable and wiser after having read The Life of an Activist.
- Amitabh Pal, managing editor, The Progressive magazine
Randy Jurado Ertll has written about his life as an activist in ways that inspire readers to recalibrate their own lives. . . . Perhaps more than anything else, what Randy gives us is the opportunity to face ourselves in the mirror and ask the hard questions that lurk always at the edge of consciousness.
- Terrence J. Roberts, Ph.D., one of the “Little Rock Nine” who desegregated Little Rock Central High School in 1957
Randy Jurado Ertll’s book on activism, The Life of an Activist: In the Frontlines 24/7, is a gripping story that captivates any reader. It is an insight into what it means to be an activist and how to become one. Ertll intrigues his readers with his wit. It is hard to put his book down; as reader, you want to know what is next. His book reveals his life in the frontlines of activism and serves as a voice for those needing to be heard. His work is a powerful storytelling. I highly recommend it.
- Alma Alfaro, Ph.D., professor of language, literature, and culture at Walla Walla University
Randy Jurado Ertll once again paints a powerful picture of his life as a committed community activist, leader, writer, organizer, and builder of a successful non-profit organization. Ertll provides a thoughtful pragmatic, energizing blueprint for community activism from the national policy-making level as exemplified by President Obama to the street level as exemplified by activists from Malcolm X to Cesar Chavez. They all figure prominently in Ertll’s narrative. Ertll’s book is a must read for anyone who seeks to understand, and better yet, become a positive change maker in their community.
- Earl Ofari Hutchinson, political analyst and author of The Latino Challenge to Black America: Towards a Conversation Between African Americans and Hispanics
Randy Jurado Ertll, whom I met when we worked together trying to improve Pasadena public schools, has written a highly readable and inspiring story about his role as an advocate for social justice. At once idealistic and pragmatic, The Life of An Activist provides an excellent primer for readers interested in getting involved in a cause bigger than themselves.
- Richard D. Kahlenberg, author, All Together Now: Creating Middle-Class Schools through Public School Choice
The book offers a glimpse into his experience as an activist and community organizer, especially as a Latino. . . . Ertll writes about well-known activists like Malcolm X, but also about his own experience. He has spent the last 20 years participating in different movements and campaigns spanning environmental, human rights and education issues. He gives advice for budding activists, like how to raise money, write newspaper columns, organize fundraisers and deal with boards of directors and bureaucracies.
- Pasadena Star-News
In an audacious effort to foment a more conscious approach to fighting for a cause, author and activist Randy Jurado Ertll has written a book, perhaps a manual, to demystify the image of the anger-driven protestors identified with social causes. His voice is one of great experience; growing up with a divided reality between his Salvadorian and American identities he understands the lack of education and need for action within disadvantaged communities.
Book Reviews: Hope in Times of Darkness: A Salvadoran American Experience:
An inspiration…[and] testament to the power of an individual to overcome obstacles and make a difference.
- Rampa R. Hormel, environmentalist and president of Enlyst Fund
The book speaks to a hope for a different world and finds even in the most dispiriting of experiences the seeds of change and social justice. This should be required reading…
- Warren Montag, chair of the English and Comparative Literary Studies Department at Occidental College
This is a story that young people everywhere should read as it demonstrates how much every one of them could contribute to a better future for themselves and their communities.
- Margaret E. Crahan, director, Kozmetsky Center, distinguished professor at St. Edward’s University
A heart-felt and heart-warming story…while it is one man’s story, it is also the story of so many who build new lives with perseverance, determination, and compassion.
- Henrik Rehbinder, editorial page editor of La Opinion
Hope in Times of Darkness: A Salvadoran American Experience by Randy Jurado Ertll is a slim and pithy memoir by a Pasadena resident who overcame the kinds of obstacles that are common to recent immigrants from Central America….In his gritty littlememoir, Ertll chronicles the trajectory of his life in Los Angeles and Pasadena. Living first in South Los Angeles, he struggled to survive elementary school because he didn’t speak English. Eventually, a love of learning and a few caring teachers helpedhim turn away from the lure of drugs and gang violence that permeated his neighborhood. Many of his friends weren’t so fortunate, ending up dead or in prison. Ertll writes: Poor minorities went on being innocent victims of drive-bys, armed robberies, beatings and murder. Those who suffered the most were beaten by both the police and gang members. They were scared to report crimes because they feared they would be deported or accused of the crimes. Unable to speak English, they had no way to defend themselves. Ertll found ways to defend himself – first, on the streets and eventually, through education. He graduated from Occidental College and worked for Congresswoman (now U.S. Secretary of Labor) Hilda Solis. Then he worked for Pasadena (now LAUSD) Supe
- Pasadena Star News, June 2010
Vivid, urgent, original, Randy Jurado Ertll’s story compels us to grapple with some of the most urgent issues of our times.
- Matt Rothschild, editor of The Progressive Magazine
Hope in Times of Darkness: A Salvadoran American Experience by Randy Jurado Ertll is a slim and pithy memoir by a Pasadena resident who overcame the kinds of obstacles that are common to recent immigrants from Central America….In his gritty little memoir, Ertll chronicles the trajectory of his life in Los Angeles and Pasadena. Living first in South Los Angeles, he struggled to survive elementary school because he didn’t speak English. Eventually, a love of learning and a few caring teachers helped him turn away from the lure of drugs and gang violence that permeated his neighborhood. Many of his friends weren’t so fortunate, ending up dead or in prison. Ertll writes: “Poor minorities went on being innocent victims of drive-bys, armed robberies, beatings and murder. Those who suffered the most were beaten by both the police and gang members. They were scared to report crimes because they feared they would be deported or accused of the crimes. Unable to speak English, they had no way to defend themselves.” Ertll found ways to defend himself – first, on the streets and eventually, through education. He graduated from Occidental College and worked for Congresswoman (now U.S. Secretary of Labor) Hilda Solis. Then he worked for Pasadena (now LAUSD) Superintendent Ray Cortines and eventually became executive director of Pasadena’s nonprofit El Centro de Accion Social. He is now devoted to helping other immigrants overcome the obstacles in their way to becoming productive, contributing Americans.
- Pasadena Star News, June 2010
In his gritty little memoir, Ertll chronicles the trajectory of his life in Los Angeles and Pasadena.
- Dailynews.Com, Sgvtribune,Whittierdailynews.Com, Pasadenasta, 6/19/2010
LATINOS REMEMBER TWO ICONS
By Randy Jurado Ertll
The last week of March is a time of remembrance for Latinos. We celebrate Cesar Chavez’s birthday, and we honor the memory of Archbishop Oscar Romero.
Chavez was born on March 31, 1927, in Yuma, Arizona. His parents and siblings worked the fields in California, as he did. He served in the U.S. Navy for two years and then returned to the fields.
In the 1950s, he became an organizer (a much-maligned profession) with the Community Service Organization, and in 1962, he co-founded, with Dolores Huerta, the National Farm Workers Association, which later became the United Farm Workers.
With his commitment to nonviolence and his hunger strikes, Chavez drew national attention to the plight of farmworkers and was instrumental in bringing them a modicum of justice.
Romero was born on August 15, 1917, in El Salvador. He entered the priesthood as a young man. A traditionalist for most of his life, Romero became much more liberal when he was appointed archbishop of San Salvador in 1977.
He denounced the widespread poverty in his country. And he condemned the military’s common practice of torture and assassination of peasant organizers, unionists and human rights activists.
Romero himself was assassinated by a right-wing death squad on March 24, 1980, while celebrating mass. A huge crowd of about 250,000 attended his funeral.
Today, the Vatican is considering making him a saint.
These two iconic heroes had something in common: an unbreakable belief in Catholic spirituality and a true commitment to social justice.
Even as we celebrate both of them this week, we should remember they were quite controversial in their day.
Chavez was seen by some as a rabble-rouser.
Romero dared to take on the power structure in his country.
They both chose not to follow certain established rules. They both denounced inhumane laws and practices.
They were willing to fight for the invisible people. And they both had an extraordinary connection and commitment to farmworkers.
In fact, it was the campesinos (the farmworkers) who revolutionized Romero. He met with them often and saw their pain and suffering. He decided to take on their fight for respect and equality. He chose to give his life for the Salvadoran people.
Chavez and Romero made the powerful uncomfortable. And they sacrificed their health in doing so. But they did not sell out. No one was able to buy Chavez or Romero, and they shunned material possessions and wealth.
They were not perfect. For instance, Chavez was not fully supportive of undocumented immigrants. He was not enamored of Central American undocumented immigrants who allegedly had communist leanings or those he perceived as a threat to farmworkers who were here legally.
But both men made a huge difference. They showed all of us how powerful we can be if we stand up for our beliefs, even if it means breaking the rules, even if it means risking our lives.
Randy Jurado Ertll (www.randyjuradoertll.com) is the author of the book “The Life of an Activist: In the Frontlines 24/7.”
Randy Jurado Ertll comparte su vida de activista
En “The Life of Activist”, el profesor y escritor plantea que “el enojo y la amargura no es necesariamente la respuesta antes las injusticias sociales”.
El director ejecutivo de El Centro de Acción Social en Pasadena presenta su nuevo libro de referencias e investigación.
“El enojo y la amargura no es necesariamente la respuesta” ante las injusticias sociales que afrontan las comunidades. Así lo plantea el activista, profesor y escritor Randy Jurado Ertll, en su nuevo libro “The Life of Activist”.
En la nueva publicación, el director ejecutivo de El Centro de Acción Social en Pasadena se centra en su vida como activista para “contar historias universales y de activistas conocidos y no reconocidos”; así como de las organizaciones comunitarias en Los Ángeles que defienden a las comunidades desventajadas y a los inmigrantes.
“En [The Life of Activist] hablo de personas que por décadas, día tras día, han estado o estuvieron trabajando por el bienestar de otros”, dijo Jurado Ertll vía electrónica a La Opinión. “El sufrimiento y sacrificios de conocidos activistas son lecciones que las nuevas generaciones de jóvenes necesitan saber y aprender para que continúen la lucha dejusticia social”.
El nacido en Los Ángeles, y criado en El Salvador hasta la edad de cinco años, se refiere a activistas como César Chávez, Malcolm X y otros que “el tiempo ha olvidado”, y que él recuerda en una narrativa, de no ficción y en inglés, de historias reales y con investigaciones académicas, impresa en un libro de pasta dura con más de 100 páginas.
“Creo que con mi libro le doy humanidad a personas como Malcolm X —quien fue demonizado cuando vivía—, y otros activistas [hombres y mujeres] que pagaron un precio muy alto —y algunos hasta dieron sus vidas para ayudar a otros— para crear unasociedad más justa y equitativa”, denotó el también profesor.
El autor de “Esperanza en tiempos de oscuridad: La experiencia de un salvadoreño americano” —su primera publicación— se enfoca en su nuevo libro en tres antiguas organizaciones comunitarias en California y Estados Unidos: Mexican American Opportunity Foundation (MAOF, 1963), El Centro de Accion Social (1968) y elMexican American Legal Defense and Educational Fund (MALDEF, 1968).
Jurado Ertll dedicó su libro a Jesucristo “por ser el primer activista de la historia de la humanidad. Él, en realidad, estableció el ejemplo y los métodos para hacer community organizing, sin dinero pero con un gran corazón, con una gran dedicación, y sin violencia”.
Por su contenido investigativo, el también profesor de universidad asegura que su nueva publicación “aporta un análisis real y académico de los diferentes movimientos socialescomo de derechos civiles, en el campo de la pro-inmigración y lo ambientalista”.
“Varios capítulos [del libro] hablan sobre cómo recaudar fondos, cómo organizar a la comunidad, cómo escribir columnas para influir la opinión pública, cómo organizar conferencias de prensa y trabajar con los medios de comunicación”, detalló.
El graduado de la Azusa Pacific University compartió que su labor como activista empezó cuando ingresó al Occidental College y “me involucré con la organización estudiantil MEChA (Movimiento Estudiantil Chicano de Aztlán) y después creamos CASA (Central American Student Association)”.
“The Life of Activist” está disponible en Barnes & Noble, AMAZON, y VROMANS Bookstore en Pasadena. Para más información sobre el nuevo libro u otros de Randy Jurado Ertll, visitar www.randyjuradoertll.com